Social Media for Business Consortium launches in Cambridge

Social Media for Business Consortium launches in Cambridge

Source: www.cfbi.com

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The Social Media for Business Consortium facilited by Cambridge think-tank the ‘Centre for Business Innovation’ launched its initial twelve month programme at Dowing College on January 23rd.

Leading organisations including: Airbus, GSK, American Express, BSkyB, Tesco, NESTA, Twitter, Tchibo and Scottish Enterprise came together for two days of learning, networking, expert witness presentations and interactive sessions – facilitated by the Centre for Business Innovation (CfBI)

Dr Peter Hewkin, CEO of CfBI tells us This is the latest consortium in the CfBI stable – alongside our consortia around ‘Open Innovaiton meets Big Data’, ‘Microfluidics’, ‘Inclusive Design’, ‘Nano Carbon Enhanced Materials’ – all of which run on the same principles and enable corporate members to guide outcomes to suit their needs and do more with less’.

Carl Barkey, Head of Social Media and Customer Services at American Express added: The Social Media for Business Consortium provides a great opportunity to network, expand knowledge and challenge ways of working, amongst like minded Brands and Industry experts.  The collaborative environment developed by the Social Media for Business Consortium fuels an environment for learning that can add significant value to your Business, in a way that numerous conferences, or agency/vendor engagements fail to deliver..

The SMfB-1 consortium will meet next in Hamburg in April. For further information, contact rob.morland@cfbi.com