
source: www.cam.ac.uk
By tying together more than a century of memory research at Cambridge, the Memory Lab gives us tangible ways to improve, preserve and understand our memory.
When anxious thoughts flood our minds, they compete for space in our working memory and impair our ability to recall long-term memories. If we can find ways to reduce stress and anxiety, our memory can often bounce back.Jon Simons
What is a memory?
Is it a distinct pattern of brain activity, a blueprint for future behaviour, or a skill that we can improve with a little training? Probably all these things and more, argues Jon Simons, Professor of Cognitive Neuroscience in the Department of Psychology and Head of the School of the Biological Sciences.
Jon’s Memory Lab studies all aspects of memory. They invite volunteers to complete memory tasks online, in the laboratory, or sometimes while lying in an MRI machine while the team scans their brains.
Together with Professor Simon Baron-Cohen and his team at the Autism Research Centre, Jon is currently studying thousands of the UK’s best memorisers to find the keys to their prowess. Volunteers completed a battery of memory tests online – the best performers then came for brain scans and further testing in the lab.
Their early results suggest some interesting traits, as well as the strategies people use to enhance their abilities.
“There’s a psychological trait called ‘systemising’,” says Jon. “It’s found in people who have a drive to analyse and construct rule-based ways of thinking. Those kinds of people seem to be more likely to have exceptional memories.”
Simon Baron-Cohen was the first to define this trait. He did so in relation to people on the autism spectrum, for whom ‘systemising’ is set very high.
So if you happen to think like a ‘systemiser’, you may have a better memory. If you don’t, there are also concrete strategies to boost your memory capacities.
“Mnemonics are an evidence-based technique that can improve our memories,” Jon explains. “They often involve thinking spatially. Start by visualising somewhere you know well, then mentally ‘place’ important information in that map. You can then ‘travel through’ that map when recalling.”
Think Sherlock’s ‘mind palace’ from the BBC adaptation of Arthur Conan Doyle’s books. Jon points out that pre-BBC, this strategy was familiar to ancient Greek and Roman orators. They called it the method of loci, using it as a way to remember extremely long speeches. It can also be helpful for everyday tasks, like remembering a shopping list.
gettyimages-1270935214.jpg

Jon’s tip for this method is to make the memory triggers striking. Associate the eggs on your shopping list with a fire-breathing dragon guarding its young, for example, and the sensory impression might be distinct enough to stand out from the background noise.
“The more bizarre the better! Our memories have a big job in trying to differentiate one memory from another. We can help it out by making key information more distinctive. This helps our brains to distinguish memories from one another, and stop irrelevant ones from overlapping or interfering.”
Indeed, one of the functions of the hippocampus is to perform pattern separation – trying to make our memories distinct. If memories are too similar, we find it harder to recall specific experiences.
This might go some way to explaining the ‘brain fog’ many experienced during COVID-19 lockdowns. With days inside tending to repeat familiar routines, we had less distinct and varied experiences. Our brains were less able to create rich, meaningful memories. Looking back on 2020 and 2021, people find it hard to separate what happened when.
There’s a lesson for non-lockdown living here too. If we want a rich life that feels like it lasts longer and is full of accessible, interesting memories, we should prioritise variety in our experience.
To further improve memory function, we should strive to decrease stress, fear and anxiety (where possible). These emotional states increase our cognitive load and reduce our memory abilities.
“When anxious thoughts flood our minds, they compete for space in our working memory and impair our ability to recall long-term memories. They pull attention and resources away from the things we’d like to focus on. If we can find ways to reduce stress and anxiety, our memory can often bounce back.”
While this might be easier said than done, science has concrete recommendations for reducing stress and anxiety. Done consistently, a healthy diet, regular exercise and a good sleep schedule, as well as techniques like mindfulness practice, can have transformative effects.
Researchers like Jon are deepening our understanding of what memories are. The Memory Lab follows an illustrious line of Cambridge psychologists who identified key pieces of memory’s endless puzzle. Wherever the next steps lead, they will affirm a wonder of nature: the intricate patterns our mind weaves to make sense of the world outside.
For a handy guide to building mental resilience, check out Brain Boost by Dr Barbara Sahakian and Dr Christelle Langley. To focus on fighting anxiety with scientific techniques, try Dr Olivia Remes.
To find out how you can participate in Memory Lab studies, get in touch.
The text in this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Images, including our videos, are Copyright ©University of Cambridge and licensors/contributors as identified. All rights reserved. We make our image and video content available in a number of ways – on our main website under its Terms and conditions, and on a range of channels including social media that permit your use and sharing of our content under their respective Terms.