The University’s Get In Cambridge social media campaign has won prizes in two international digital excellence awards.
Developed in partnership with students and digital agency Battenhall, the campaign’s second phase – launched in 2020 – features a series of videos specifically created to encourage more applications from UK Bangladeshi and Pakistani students – two of the most underrepresented groups at the University of Cambridge.
The campaign won the award for ‘Best Social Media Diversity and Inclusivity Program or Initiative’ in The Drum Awards for Social Media in 2021, and separately won ‘Best use of digital from the education sector’, as well as the Grand Prix, in the Digital Impact Awards 2021.
Get In Cambridge was also a finalist in the Asian Media Awards 2021.
In the films, 10 Cambridge students, who went to state schools in London, Manchester and Bradford before arriving at Cambridge to study subjects including English, History and Classics, compare the perceptions they had of the University as sixth formers with the reality of their lived experience. The films follow them in lectures, prayer spaces and at University cultural and religious society events, as they make it clear that concerns over cultural barriers can be overcome at Cambridge, religious practices can be observed, and people don’t have to change who they are to fit in.
The series – funded philanthropically – also includes six ‘Myth vs Reality’ videos that, among others, challenge the myth that Cambridge is more expensive to study at than other universities, and highlight the opportunity of being able to apply to a women-only college.
Get In Cambridge
Cambridge launched social media campaign Get In Cambridge in 2019 to help increase diversity in the undergraduate body. Cambridge alumna and YouTube vlogger Courtney Daniella fronted the first phase of the campaign, and in five films described her journey to Cambridge from her single-parent family on a North London council estate.
More information on how to support the campaign here.
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